Lemon Design Co
Lemon Design Co.
Brand Design
Digital Design
Lemon Design Co. is a digital design company where I have been working as a freelancer since 2021. The brand is dedicated to empowering small businesses by helping them create compelling online presences. The mission is to deliver innovative design solutions that enhance visual appeal and drive meaningful engagement and growth for clients.
With a vision for freshness, cleanliness, and contemporary style, I reimagined the brand to present the work in the most captivating and modern manner possible. The aim was to create a clean, new appearance that prioritized the distinctive brand design, standing out without appearing ostentatious, and allowing ample space for the content to breathe.
The Brief
Brand Design
I introduced a vibrant and invigorating new aesthetic to the brand, characterised by the bold and dynamic use of colour. These colors infuse the brand with a sense of liveliness and freshness, while the clean and crisp design elements ensure clarity and modernity.
The approach was driven by the intention of building a strong brand for the future, one that fosters long-term relationships with clients.
The Website
The primary goal for the website revamp was to create an instantly captivating visual aesthetic that hooks visitors in from the moment they land on the page. However, beyond just aesthetics, the focus was also on ensuring that the content engages visitors and encourages them to stay and explore further.
The Content
The focus was on delivering valuable information to the target audience, showcasing past projects, expertise and what sets the business apart. Through clear and compelling content presentation, the website aimed to establish credibility and trust, fostering long-term client relationships.
